Never before in history have marketing departments had as much data about their customers. Nor have they had as many tools with which to ensure maximum salience, relevance and precise targeting. And yet marketing effectiveness isn’t improving. In fact, it has been in a steady decline in the vast majority of categories for almost a decade.

Put plainly, a lot of money is being funneled into areas where even extraordinarily successful performance ends up having minimal impact on overall results. It is strategically, not to mention financially, both inefficient and ineffective.

Some have labelled us boring because we focus on such marketing management matters. They would rather speak of brand love and MilleXZials. We prefer terms like P&L. They promote shortcuts and hacks. We provide sustainable, scalable growth. They propose solutions that primarily are good for themselves. We identify the root business problem, to come up with the best solution for the client.

It may be boring, but it makes money, saves money and is why we are internationally renowned for our strategic expertise.

We are Rouser and we are proud to be boringly effective.