Chief Executive at international strategic consultancy Rouser, JP Hanson, talks about the pitfalls that organisations trying to measure their marketing effectiveness face, and argues for a strategic and structured approach to avoid them. In The Kingdom of God is Within You, Russian literary giant Leo Tolstoy wrote that “the most difficult subjects can…
Strategy first, tactics later. Brand always.
Physicists have long attempted to create a Theory of Everything. A simple, single equation to explain our surroundings and existence. Though seemingly an impossible task, imagine how much more difficult it would be if atoms had free will.
In so many words, this is the challenge of any modern business that involves humans. And yet, the bog-standard agency will be able to tell you, regardless of the diversity of your problem, that there is a universal solution. Of course, by some miracle, that solution happens to be whatever they are selling.
Brands come to Rouser not only because we are renowned for our strategic competence, but also because we are refreshingly no-nonsense in our attitude, objective in our thinking, and business-first in our approach. It’s the theory of everything we do. As a result, while the standard agency inevitably arrives at the solution that is most profitable for them, we identify the solution that is most profitable for our clients.
We are Rouser. The un-agency.
Service Portfolio
Marketing Strategy
Increasing growth, sales and profit.
Marketing Effectiveness Frameworks
Managing short and long, locally and globally.
Brand Strategy
Mental and physical availability.
Brand Management
A process in its entirety.
Brand Tracking
The ultimate sign of brand competence.
Decision-Making Unit Support
Insurance against disappointment.
Peter Drucker once said that there is nothing quite as useless as doing with great efficiency what should not be done at all. While many agencies excel at efficiency, they often lack the strategic guidance to know if they should be doing what they are doing, as it were, at all. This can be devastating to a brand, as measuring effectiveness through efficiency leads to numerous false conclusions and a bias towards the short-term.
Rouser is the un-agency, driven by what’s best for both the short- and the long-term, and firmly placed at the forefront of how to balance activation and brand building. Traditionally as well as digitally.
Put plainly, we know what it takes to grow brands consistently and gain market share with effectiveness, efficiency and efficacy. Strategy first, tactics later. Brand always.
-JP Hanson, CEO Rouser
The Un-Agency Unbound
The Official Rouser Blog
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