We are Rouser and this is what we do.
Rouser is an international strategic consultancy firm headquartered in Stockholm, Sweden, that specializes in brand growing aspects of business strategies, primarily pertaining to marketing.
Much too frequently today, implemented strategies turn out not to be strategies, but, at best, tactical plans. One of the most troublesome developments, particularly in modern marketing, is the perpetual confusion between strategy and tactics as if they were each other’s synonyms. As a result, marketers lose sight of the bigger picture, instead zooming in on minutiae that may or may not be of much use to the wider business. It is akin to trying to build an apartment block without an architectural plan, but a hammer, a couple of nails and a vague idea of the concept of housing.
Strategy is, in essence, a framework that provides guidance for critical choices and actions to be taken to achieve an end, or to put it differently, it defines where one plays to win, how one is going to win where one plays and what will enable the win. Our marketing strategic process includes:
