We are Rouser and this is what we do.
Rouser is an international strategic consultancy firm originally founded in Stockholm, Sweden, that specializes in business-optimized marketing management.
Much too frequently in modern marketing, implemented strategies not only turn out not to be strategies, but also completely irrelevant to the business model. As a result, marketers lose sight of the bigger picture, instead zooming in on minutiae that may or may not be of much use to the wider corporation. It is akin to trying to build an apartment block without an architectural plan, but a hammer, a couple of nails and a vague idea of the concept of housing. The end result may be exciting, but unsurprisingly, typically also highly inefficient and ineffective.
At Rouser, we are boringly effective. We identify the business problem first, then develop a framework to solve it. In addition to providing guidance for critical choices and actions to be taken, it enables our clients to both make and save money.
Our process includes:
