Problems accurately identified, contextually defined and expertly solved.

We are Rouser and this is what we do.


Rouser is an international strategic consultancy firm originally founded in Stockholm, Sweden, that specializes in business-optimized marketing management.

Much too frequently in modern marketing, implemented strategies not only turn out not to be strategies, but also completely irrelevant to the business model. As a result, marketers lose sight of the bigger picture, instead zooming in on minutiae that may or may not be of much use to the wider corporation. It is akin to trying to build an apartment block without an architectural plan, but a hammer, a couple of nails and a vague idea of the concept of housing. The end result may be exciting, but unsurprisingly, typically also highly inefficient and ineffective.

At Rouser, we are boringly effective. We identify the business problem first, then develop a framework to solve it. In addition to providing guidance for critical choices and actions to be taken, it enables our clients to both make and save money.

Our process includes:

  • 1

    Research & Diagnostics

    Strategies are built on insights. Research and diagnostics provide a systematic and objective search for, and analysis of, internal and external processes as well as market behaviors.

  • 2


    Priorities, fundamental segmentation, reach definition, positioning and objectives with the brand as a guiding star to increase demand, penetration and growth. Neutral, unbiased and driven by both short- and long term results.

  • 3


    The helix of brand genetics imbued into products, services, prices, innovation, distribution, communication and everything else that we do, internally and externally. Consistent to the brand, increasing mental and physical availability.

  • 4

    Analysis & Evaluation

    Evaluation of tactical performance, brand tracking, category entry points and SCR data. Awareness, image, positives and negatives, relative to the previous stages of the process and setting us up for the next.

The process enables us to define, align, develop, manage and track brands to create stability, relevancy, demand, penetration and growth. Not just today, but tomorrow and the days to come after that. It sets the client brand up for success.

As such, it a large part of why global, award-winning companies with rapid growth rates and iconic, mature businesses alike trust us to help them make their brands better, not just bigger.


We are Rouser and our boringly effective process will build the foundation you need today to get you to where you want to be tomorrow.
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